Google To Topple Baidu With Short Domain Name?

Submitted by Doug Caverly on Fri, 11/02/2007 - 14:19.

Someone who is too weak, lazy, or pressed for time to type eight letters and a period is in serious trouble. But anyone who would rather type eight than three is just silly, and so Google China has unveiled a new domain name: G.cn.






G.cn takes users straight to Google.cn, where everything will perform just as it always has (or hasn’t). For Google fans who are at a traditional keyboard, it’s a neat time-saving measure. Where the search giant really hopes to succeed, though, is probably with users who prefer Baidu.

Confession time: I like the BBC far more than CNN - it tends to deliver real world news, as opposed to stories about American entertainers. When I was much younger, though, I thought that typing out news.bbc.co.uk was the only way to reach the BBC news site, and so I’d often head to CNN instead. (It was a happy day when I discovered that bbcnews.com took me where I wanted to go.) If Chinese citizens succumb to the same laziness, Baidu.com could lose out in a big way to G.cn. The likelihood of this happening - which is admittedly small - is compounded once you think about the booming mobile market in China; hitting fewer keys means a lot to people using tiny cell phones.
 
So what seems almost like a cheap trick is actually something of a brilliant move. Kai-Fu Lee - or whoever thought of launching G.cn - deserves a big bonus.

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