In the mature Chinese informationization market, the video frequency communication service more and more becomes a luminescent spot day by day.In fact, the income continues the high speed growth, the application domain unceasing expansion, the market demand year by year the increasing, all was demonstrating the video frequency communication service “prosperous” will get down in China.But in among, the software video frequency conference system proportion grows extremely rapidly.
“along with the computer and the wide band network daily popularization, the software video frequency conference system will become the future video frequency communication market by its splendid performance-to-price ratio the mainstream”.Beijing prestige fast (V2 science and technology limited company president Mr. Yang Dan is full of confidence regarding this.Grew the most rapid enterprise as this domain, the prestige fast (V2 already continues for several years to continue without interruption the domestic software video frequency conference system market share first, little while ago was selected into by the Chinese only manufacturer status “global software video frequency conference TOP30” the list.
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software video frequency conference will become market mainstream

C114: The video frequency communication service because of its convenient rapid characteristic, already obtained the more and more many enterprises and institutions's approval, is different with the common hardware video frequency conference product provider, the prestige fast does was the pure software system, but why can you choose make the software are not the hardware?

Yang Dan: The prestige fast trust software video frequency conference is a tendency.Actually the software video frequency conference and the hardware video frequency conference essentially is same, because the technical environment causes the hardware product to develop early.The
video frequency conference service mainly is processes the sound video information, the sound video frequency needs to carry on in the transmission process arranges the decoding.The computer operational capability is limited in 10 years ago, is unable to process the sound video frequency to arrange the decoding operation, must use the special equipment.Therefore the hardware video frequency conference product probably on already appeared in 95 years in the market.But the hardware product relative price is soaring, moreover because the network condition limited all is transmits through the special net, rents the line expense possibly also to surpass purchases a set of video frequency conference system the expense.
that along with the computer operational capability enhancement, as well as the Chinese wide band popular rate rapid promotion, becomes one kind of possibility using the software realization video frequency conference function.On the one hand the software video frequency conference product performance-to-price ratio is extremely high, does not need to purchase pile of equipment to come back to be possible moves the video frequency conference in the existing computer and the network, full protection user's investment; On the other hand is extremely nimble based on the software solution, even may comes up the realization in the notebook computer or the handset, these are likely the hardware product is unable to achieve radically.The
natural hardware product also will definitely have the small space in the future, but more will be able to apply in the quite high end domain, but will popularize, populace's application market completely by the software video frequency conference system occupation.

C114: The software video frequency conference system accounts for the proportion in entire market to grow is truly extremely rapid, but the software profession faces the question also many, for instance pirates, how the prestige fast is should to?

Yang Dan: First, enterprise customer legal copy consciousness is strong; Second, because the system use needs to stabilize use and following maintenance promotion service, this is pirates the software not to be able to provide.And along with national whole protection intellectual property rights dynamics enlargement, we will have the confidence to the software industry future.Third, the V2 product has the very strict safety mechanism, from research and development system to in safety work use all extremely leading technology, this is in technical and the mechanism guarantee.Two outside V2 customers locate in the enterprise, the enterprise user do not look like individual user.

C114: You thought the future video frequency communication market, how prospects for development in particular the software platform domain will have?

Yang Dan: The future video frequency conference will possibly have three big aspects: An aspect is in the product sale, telecommunication operation business changes for the user provides the entire wrap the service, the video frequency conference the conformity among, this will be a future very big service.The prestige fast corresponding strategy is provides some technologies to the operation business, provides by the operation business the service to the final customer.Second, now the global character or the nationwide enterprise unit organizes to the system large capacity demand to be more and more many, they need the system cover to the headquarters, the province, the city, the county four levels, therefore this to video frequency conference manufacturer the technical strength has the challenge, at present the domestic even whole world also only then includes V2 several to be able to have ability realization.Third, the video frequency conference will break through the solid net the limitation, along with the 3G application, the video frequency conference will carry on the seamless connection in the motion network; China was going to promote some 3G service in October, V2 participated in part of video frequency conference application.

Beijing prestige fast (V2 science and technology limited company president Yang Dan accepts Reporter C114 to interview

■ one to stress the technology, grasps marketing

C114: Compares with the domestic and foreign competitor, prestige fast superiority in where?

Yang Dan: I thought the prestige fast superiority first lies in extremely dedicated, we had been established since 1999 continue to concentrate in the software video frequency conference domain.Competitor simultaneously establishes which with us, after some made period of time to go into hiding, some changed other domain, only then the prestige fast was all energy, the resources all throws in this service, hoped made it completes greatly, this was our strategy.Second, is certainly the technical superiority, the prestige fast throughout maintains the technology in the profession to be in the lead, this I believed is took researches and develops enterprise very important.Through the technological innovation and such many year accumulations, the prestige fast has the product core appropriation technology, has obtained a series of patents.Also can have the performance on the product.Third, I thought is we to the Chinese market understanding, as well as we in the Chinese market marketing network.But in the domestic development service, the technology is in the lead lacks the strong marketing network support, can accept not necessarily by the market.Therefore we also very much pay great attention to this both the balance: The technology must certainly be leading, simultaneously also must have ability we best product belt to the terminal user, lets them know, experience, lets them accept.The prestige fast has more than 20 offices in each place, develops, in the management, the support by this hundred business agent's marketing channels, this kind of sales network in industry in also may say is best

C114: Regards the news domain to pay great attention to the technology extremely, the software domain technology renewal extremely is also quick, you also mentioned a moment ago the technology is in the lead extremely importantly, then how the prestige fast was does carry on the technological innovation to guarantee is in the market leading positions throughout?

Yang Dan: Our technological innovation has four origins, one is the entire field development, the tracing technology tendency; Two, comes from the customer demand and the market demand; Three, comes from our competitor trend; Fourth is most important, that is the technological innovation consciousness which continues, comes from own inspiration and the innovation.How does the
that technological innovation create? Certainly must have the foundation.First you must have the investment, our software enterprise main cost on in research and development.Before our some competitor achievement is also good, but after obtained the profit to satisfy, but was not continues to invest, then present all already blind these companies.The prestige fast every year investment all is more than ten million, looks like V2 Conference to have very many new editions to come out every year.
second must have the technology base, how does oneself through many year accumulations, stand in a quite high altitude, four innovation origins which the synthesis said a moment ago, understood profoundly the market and the customer, for them thought the possible need one kind of how service, then to carry on the confirmation in the market.The innovation is not an empty fusion, not the impossible prospect not to have the foundation to be able completely to change any pattern.The so-called practice makes perfect, “skillful” must in “ripe” foundation.In the technology “ripe” is decided not merely by the investment, but also needs to concentrate.The prestige fast for many years continually has invested in this service domain, then I thought this kind of innovation can have certain guarantee.

C114: Which does the prestige fast present use is arranges the decoding standard? From now on will have the possibility to be able to propose some standards?

Yang Dan: At present the software video frequency conference does not have the unification standard in the global scope.The video frequency conference arranged the decoding to alternate several, the audio frequency had the audio frequency standard to arrange the decoding, the video frequency has the video frequency standard to arrange the decoding, some quite universal we all were using, for instance MEPG-4, H.264.AVS we were already tracking, moreover as far as I know did not have a manufacturer in the video frequency conference domain to apply AVS.
recently we also in industry in impelled some unified, the standard which is approved together by the user.One is with the profession association, makes standardized together with some manufacturers the work, the participation standard formulation.Second with marketing situation related, can accept by the majority users becomes on the nature is standard.
we now in the China market share are first, therefore we have this kind of opportunity to be able some things which is now us to turn as far as possible a standard.


Beijing prestige fast (V2 science and technology limited company president Yang Dan accepts Reporter C114 to interview

■ to place the solution user question first

C114: Prestige fast V2 Conference already became a brand, and in domains and so on enterprise, government, finance, medical service, education all had the widespread application, in the product plan, the brand strategy aspect prestige fast had what attainment?

Yang Dan: First we some very explicit brand establishment consciousness.I spoke of a moment ago, was underestimated in the Chinese software value, if a software will not have brand its value to underestimate by the earth, the brand will be software enterprise most precious wealth.Our V2 has a mission, is the hope in ours domain, becomes an international well-known leading brand, this is our pursue, and we one step by step is realizing diligently through us.
I thought took the IT enterprise, first must achieve in own area of technology is in the lead, this is a premise.On the other hand, becomes one to your customer valuable enterprise, solves their problem, realizes own value.Therefore
our attainment is, the brand goal must carry high, the product technology is in the lead, takes to the customer best experience.But
our market brand strategy and the product plan strategy all are carry on take this as the goal, solid walks each step.

C114: Often saves the expense based on the IP product to take the main selling point, the prestige fast product is saving the expense aspect also to have the very big help to the user, but throughout has not seen you to carry on the key propaganda regarding this actually, why is this? Whether has manifested the prestige fast some kind of marketing idea?

Yang Dan: We have similarly very had reported that, mentioned the software video frequency meeting may reduce the customer business travel to train aspect the massively and so on communication expenses.But we “have not saved the expense” to place truly first, how actually includes the user they also to pay attention to the product how to solve their problem and the demand.How the
majority user first attention breaks through the existing communication bottleneck, in the past a good method has not been able to help them to solve.The communications are the enterprise natural demands, for instance has the very many branch office, but did not know these branch office is doing any, the information is unable to upload issuing, the education training resources is unable to share and so on.Therefore we first consider solve user's problem, enhances the communication efficiency, speeds up knowledge sharing, the rapid decision-making, enhances the overall enterprise competitive power, these aspects also directly bring the overall operation cost depression.

■ goal: 3 years occupy global leading status

C114: The prestige fast has some time ago been being selected “global software video frequency conference 30”, also was in the ranking an only Chinese manufacturer, this had also proven from the side the prestige fast internationally has based gradually.Whether then you do chat for us in the overseas market the result, at present as well as accounts for the proportion up to the overseas income in the company overall service income?

Yang Dan: On objective says develops the international market also is positively the prestige fast one of strategic which carries out, also is the next step key goal.Certainly we cannot say how we in the whole world how, should say has laid some foundations in Asia, in countries, including the Taiwan area and so on South Korea, Japan, Singapore, Malaysia, Thailand, England, all has our marketing channel and the customer, including many is the world well-known enterprise.
in Asian maximum video frequency conference market or China and Japan.My previous month went to Japan to visit our business agent and the customer, had the extremely good feedback.Moreover South Korea's partner told us recently: The South Korean locality has a video frequency conference factory, this company in gives the user in the material to be able to introduce South Korea's video frequency conference market are how condition, the user should how choose the product.They say in the South Korean market the video frequency conference first group have three enterprises, two American Factories also have one are we, arranges in order oneself in the second group.This is we in the South Korean locality competitor for ours appraisal, from this may see our product truly all has the competitive power in the global scope.
the overseas market income only then the overall 0% several, we hoped at present in 2, 3 years grows it to 30%.Now is merely a start, how strengthens in the overseas market marketing, and develops the market from Asia to Europe and America, this is we next step must strengthen.

C114: You thought how role the prestige fast will act in the future whole world software video frequency conference domain?

Yang Dan: Simple says, our goal will be becomes in the future 3 years truly in the global leading video frequency conference factory.Although
the prestige fast is already included global TOP30, but I thought this mainly was based on us in the Chinese market performance, truly occupies the superiority status in the whole world.China was a global very big market, associates in has not purchased IBM the time main market on in China, Chinese first nature Asia first, the nature has 6th 7th in the whole world, we actually very much looked like now at that time associate in the world the status.If wants the whole world to get the advantage truly, what needs? In the first technology must maintain is in the lead, second must have the global sale network, in the source of income the overseas market must account for the very great proportion.Therefore I talked about us to hope a moment ago in 2, 3 years the international income surpassed 30%, if achieved that our internationally influence to be able to be bigger.On the other hand
, makes the internationalization to depend on our one truly also to have the very major difficulty.Very happy is we becomes Hua Wei now the strategy partner, Hua Wei in faces the overseas telecommunication operation market in the whole solution video frequency conference this to use is our technology together.Therefore also promotes our application through Hua Wei in the whole world, future perhaps he sold to some telecommunication operation business in the system video frequency conference part to have our product.We are glad, also hoped can positively launch the cooperation like this with some telecommunication giant, this will give us international on the development to provide a bigger opportunity.

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