The overseas media published the analysis article to state on the other day that, Microsoft will purchase Yahoo!'s hearsay to start in the near future thick falling, "the New York Postal Newspaper" a this Friday report stated, Microsoft high-level intensely was still discussing whether purchased the Internet giant Yahoo!, but Microsoft was in charge of the merger and acquisition transaction high-level last March to leave job, has set up own company.
this article believed that, the Microsoft ten to one can make the merger and acquisition to decide, and the merger and acquisition can certainly succeed, some 5 big reasons are the cards. 　　1. Microsoft collaborates Yahoo! to be possible to contend with Gu Ge 　　The Internet research company Nielsen's most recent data display, Gu Ge the whole world searches the market share to continue to grow, but Yahoo! and Microsoft's territory unceasingly suffers the swallow actually.Take last November US market data as an example, its market share distribution respectively was: Valley song, 57.7%; Yahoo!, 17.9%; MSN,12.0%.Yahoo! and Microsoft two added still is insufficient US to search the market 30%, and their market unceasingly was also withering, estimated a month Yahoo! and Microsoft's market share had to fall to the valley song one half.
　　At present Microsoft and Yahoo! relies on own ability change to search the market ability individually to be extremely limited, but Microsoft and Yahoo! collaborates to be able to bring some changes, first the advertising agent no longer will regard them will be two flows the search engine, micro tiger (Microhoo also might carry on at least with the valley song contends with.
　　2. Changes the loss operation for Internet leader
　　Although the network profession future still will have the very big profit space, however looked on at present that, Microsoft's online department still was at the loss operation condition, after purchased aQuantive Corporation's certainly recently this present situation could appear the change, after but purchased Yahoo! will cause Microsoft Online Department MSN to become the profession leader truly.
　　Microsoft loses money the operation MSN department not to be very worthwhile at present, it needs to bring fills MSN the software department's big pen profit the debt, current Microsoft obviously also completely has ability to support this pattern, but long-term looked crisis-ridden, the reason is actually as follows, namely third big reason.
　　3. The software department future no longer will be Microsoft “the cow”
　　As global biggest software company, because for many years has monopolized and sells the operating system and the application software profession standard, the Microsoft Software Department's rich income has not vacillated, but this aspect will be able to have in the near future has a new look, Microsoft will not also have the reason not to worry.
　　Regardless of giants and so on valley song or Sun micro system company all promote based on the WEB application software, initiates the direct challenge to Microsoft's office software, for instance Adobe Corporation also has purchased the Buzzword subordinate's exploiter recently, prepares to provide the online application service.Along with the computation revolution unceasing advancement, the more tabletop application all may through online complete, can Microsoft's operating system forever be prosperous? When has beauties no longer need it, naturally can choose the giving up.
　　Certainly, Microsoft casts by no means in a software profession control status night, in this status short-term fears difficult to vacillate, however all places the complete egg in a basket to the Microsoft by no means wise move, therefore purchases Yahoo! to be able to bring the new outlet for Microsoft. 　　4. Yahoo! is Microsoft enters the Eastern market admission ticket
　　The MSN China the situation is not at present good, and Microsoft attacked in motion certain degree in the Eastern market which pirated also to affect its brand image, but Yahoo! in the overseas image as if had compared to in domestic good, the management condition also maintained good, specially in Eastern market, for instance in Chinese and local enterprise Ali anxiously cooperation, but also had the Yahoo! Japan as well as Gmarket and so on. 　　We live in a global market time, Microsoft also fully realize this point, but draws support from Yahoo!'s overseas oral traditions, Microsoft may enter and be stationed in the global market conveniently each quoin.
　　5. Drills supervising and managing as soon as possible opening
　　European Union Committee decided purchases the double click company to Gu Ge the transaction to carry on the close investigation, obviously Microsoft hears such news to be able to be happy naturally, however such bitter experience sooner or later can fall to Microsoft on, Microsoft also in busy will in the near future be purchasing some small network company.If can rush European Union to appear before to stipulate newly completes to Yahoo!'s purchase, can reduce very many troublesomeness, such opportunity are not many to Microsoft.
　　Except that outside the valley song Internet company at present condition is not one piece very good, Yahoo! similarly also faces the crisis.A year ago Yahoo!'s condition must be much better, Panama promotes to the payment searches the platform, contends with with Gu Ge in the online advertisement service, Ali succeeds anxiously completes goes on the market for the first time.However the Ali transaction already passed anxiously, and the Panama advertisement project had the income still to need truly to wait for several years time.To Microsoft, now is further makes the strong most timeliness, Bill · in the Gates year steps down secretly, Si Tief · Bauer silent will lead Microsoft to enter a recent development time.
　　In the synthesis may see, Microsoft purchases Yahoo! is nearly inevitable, then what also waits for?

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