Only discusses the content the speech, on the Internet content, extremely many, but is not whose content are many, who cow, but whose content organization's good is, who cow.The
search engine and the gateway now are the Internet two main entrances, also is two giants who organizes the content, we with emphasis analyze the gateway first.The
gateway, the user hard sledding most are few, provides is the most popular content, all people saw the content basic is same, reading human standard not one, but this point had also decided, must as far as possible few interactive, puts as far as possible the essence content.The
user's browsing is familiar with me to think is such:
looked this page did have the appealing place, if has, again which contents carefully has a look the key point is, newest most important, how most could solve the Chinese rice which my demand I cared about to act according to this browsing custom recently, the content organization mainly revolves three parts:
holds the user first to have to hold the user in user visit first, keeps down the user.At this time we need to have the attraction thing extremely, had this premise user only then to be able to remain down. Key launches then is provides the quite important content to the user, is most related with this page subject, most important, brightest content. Classifies and supplemented next is the supplemental content, comprehensive content.Demonstrated the entire website the structure, facilitates the guidance user visits entire station all contents, supplements in front of the home page the content insufficiency.By the gateway entrance, Sina's news center home page is the most cow.The reason that said it is the most cow, is not because it does extremely well, but is because it has not made any mistake, but other websites, all have the problem more or less. Sina has also made a mistake, the news center home page had period of time to put flash on the top left-hand corner, the picture takes turns, afterwards stopped, now restored a picture.Is this truth, time, the most attractive picture only then, very many can cause two questions: 1st, with emphasis, had not known which one is most important, cannot hold the user.Wants to hold more users originally through four pictures, but had not thought actually: These users only then 1/4 probability saw they most want to look picture, moreover even if saw, also possibly immediately skipped to other pictures. 2nd, the very big part of users cannot cut the picture voluntarily, picture skipping cause the user psychology to suffer setbacks therefore the present Sina restored a chart, made a mistake, can the revision, this be extremely commendable. Sina uses for to hold the user the content mainly is a chart and a strip.Meets the key point in Sina's news central representation is the important news area.Again met down has classified, according to the user different localization, the different hobby diverged them in each channel, also helped the user to solve the problem, also helped channel drawing the current capacity, supplemented the content displayed separately in the both sides, might supply the reference. Here we lift a reverse side again the example, is the home page which the cat throws oneself. The cat throws oneself the home page content too are with emphasis many, does not have the level.Screen left right three with emphasis, screen among with emphasis has not distinguished with two screen middle sub-areas, two screen among and two screen right flank not with emphasis.Advertisement unusual strange, a while appears in left side one, a while appears in right side.Such organizational structure, very difficult to let the user clear smooth browsing.To finally, the way which possibly glances over can be this appearance:

other also has some detail question, on navigation fence, always did not know these icons are any meanings.Then is following main text, the typeface is 14 picture elements adds thick and the general 12 picture elements, one was middle has missed 14 picture element this rank, 12 picture element titles were very difficult to note.14 picture elements add the thick typeface to have many, did not know where is key.So forth question very much. The cat throws oneself the home page but actually really not to have what small advertisement except some large hard advertisements, if examines carefully, actually all is the valuable content, but is exactly such many valuable contents, lets the user be at a loss how to proceed.Also really was inferior orderly puts a small advertisement, lets the user know that side is the advertisement, the increase is self-confident.

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