The alexa place took in the worldwide scale the website comprehensive ranking, the place order successively truly has certain reference value to the website development situation, the near section time always in pays attention to the Alexa place, and takes it as with a competitor website contrast target, took a target it the weight is not high in the standard which I weigh, but the customer takes actually the alexa place the operation achievement the main weight standard.Actually took website the operation, should clear awareness, the website true value manifest does not lie in the place “to keep aloof”, but except the alexa place, what the website operation should care about truly is? 　　First, value: The website must survive, the development, cannot leave its own value to be at, but the load bearing website value main body is a content, therefore the website must provide to the user valuable content information.The different type website content information manifestation is not same, the news class website content form is the reportage, the commentary and so on, the content value manifests lies in the news eye which the news the effectiveness and excavates, has news gateways and so on the Sina, souhu.com on behalf of the website; But makes friends the website, the content value manifests in the member to other member information acquisition demand, consummates and conforms to making friends to make friends the condition member information (including material information, diary, photograph and so on is transaction website content value manifesting, this kind of website has the lily net, the century good reason, also includes community websites and so on the facebook, myspace; But the electronic commerce website content value manifests in the product information to whether conforms to user's demand, like righteousness Ukraine China small commodity city website provides the small commodity supply and demand information, has satisfied the small commodity purchasing agent to the product information acquisition demand, this has manifested the website content value, this kind of website has Ali, washes the valuable net, the small commodity net anxiously and so on.
two, approval: The website has after the goal user valuable content, must pay attention to the user to the website approval, the approval may pass the customer to pay a return visit rate, the website resident time, browsing page quantity, the customer jumps out rate and so on to weigh.Suppose, your website current capacity is very big, but changes job rate is very high, moreover the customer basic all is the new user who first time registers, by now had to consider how these users were arrive the website, whether was through the forum issued the spam link adopted the deception measure to bring perhaps “burns the money” through the payment advertisement to bring? If so, has manifested the customer to the website approval unusual bottom, moreover possibly can have the negative influence to the customer, so that affects the website overall image.
three, actual effect: Establishes the website to have its goal surely, regarding the commercialization website, is surely realizes the enterprise benefit maximization, the performance realization possibly is carries on the enterprise and the product brand image promotion through the website, increases the sales volume, even strengthens the customer community loyalty, these manifest the effective goal is the goals which the enterprise must pursue, and must give a bigger attention.
as a result of alexa place intuitive and the relative property, reflects the website and the similar website operation effect contrast truly to a certain extent, also has provided a reference for the operation, but as the website operation (is specially marketing guidance website the ultimate objective should not be alexa place surging upward, but wants solidly to complete the website content, the greatest degree satisfied goal customer demand is can survive road of the development.

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