First we need to understand the website the page composition, the website includes following several parts generally:
home page: The website facade, the like company's image, pays great attention to the design and the plan specially.
frame page: Website main structure page, also called the inferior home page, in the page, the large-scale website often the frame page is a home page, like some gateway website.The frame page mainly is the website interior main column home page, is fastidious the style uniformity, and echoes in the main page.
ordinary page: The website main load bearing information page, the design request is not high, but the request link accurate, the writing is unmistakable, is abundant and elegant, and follows the homepage the style.
springs the page: Generally uses in advertisement, news, news, to other website link and so on, uses generally very few.
through above analysis, we may see:
looked from the function, the home page mainly is undertaking the setting up enterprise image (certainly not merely is home page the function, the frame page in the navigation aspect the vital role, for instance various columns interior primary coverage introduction, all may manifest in the frame page enters the ordinary page again, lets the browsing be able to understand rapidly the website various columns the primary coverage, selects its need to glance over, but the ordinary page is the main information page, also is the website final page, regarding the large-scale website, this kind of structure is extremely important, but regarding the small and medium-sized enterprise, the website scale is small, page quantity are not many, sometimes frame pageIs playing the ordinary page role, as for springs the page, suggested you are not necessary, should better not have to use.Below introduces various pages in detail the design skill:

one, the home page design skill
website home page is on the enterprise network hypothesized facade, in this, the reminder surfer enterprise pays attention to oneself facade the design, can scuffle careless in no way.We can frequently read the printing fine product catalog or the advertisement, when you saw repeatedly these are printed with the product catalog or advertisement fine printing product time, believed you more or less can form one kind of favorable impression to the related product, even if you cannot purchase, also inevitably forms certain degree to these products the approval.But regarding the design coarse propaganda material, you definitely can suspect its content the authenticity, thus has the question to its product or the service.Good, now said the website the design, believed you can agree with this view: The website page is just like is “the non-paper print”.Such being the case, we can therefore draws a conclusion: Excellent and specialized website design, like manufacture fine print, can stimulate the consumer greatly (visitor purchase desire, otherwise, your company provides the product or the service will not be able to give the consumer (visitor to make the good impression.Is worth mentioning, only if your enterprise has the specialty website plan, the design personnel, otherwise you best look for the specialized company or the specialist design the manufacture for you, an outstanding specialized design personnel can understand very quickly your intention, and gives the constructive comment according to yours station construction goal.

Generally speaking, the website home page form nothing else but has two kinds, one kind is the pure image demonstration, this kind of type writing information are few, the pictorial information are many, through the artistic modelling and the design layout, uses a series of with the corporate image and the product, the service related image, the writing information, composes a vivid picture, to browsing demonstration one kind of image, an atmosphere, thus the attraction browsing enters the browsing.This need designer has the good design foundation and the esthetic ability, can excavate the enterprise in-depth diligently the connotation, the demonstration enterprise culture.This kind of type home page must certainly explicitly want take the design in the design process as the leadership, through the color, the layout makes the profound impression to the visitor, certainly, we cannot in order to design design, our goal is a marketing, must certainly keep firmly in mind this point in the design process! The
another kind is the information display, general big, medium enterprise website and gateway website commonly used way, namely displays the website in the home page primary coverage classification, key information, website navigation, company information and so on, also is the frame pages which above us talks about, this kind of style quite suitable website information content is big, content rich website, because is by demonstrated information primarily, this is the design must manifest the enterprise image in the subtle point, suggested designs the personnel to be best reads the enterprise carefully the CI handbook, the familiar enterprise symbolized, the mascot figure, the typeface and with the color standard, manifest in the website part,Is in often light exquisite to conform to the enterprise characteristic curve to be able to give the human by the profound impression, thus enterprise image India in browsing mind.Designs the personnel to have to pay attention in the design process uses these language mark to express one kind of unique enterprise information.

two, how does the style maintain consistent - - in page design skill
to maintain the website style the consistency in, carries on the important aspect which in the page design process considered, according to mine experience, you may attempt following several design way:
1, structure uniformity: We knew that, the website unity occupies the important status in the website marketing, but the website structure is the website style unification important method, including the website layout, the writing typesetting, the cosmetic element appears the position, navigation unification, picture position and so on, to the overseas famous electronic commerce website browsing, you can discover these website structure surprised uniformity, different is the color or the content, in the structure uniformity, we must emphasize the website symbolic element the uniformity, namely the website or the corporate name, the website or the enterprise symbolized, the navigation and the assistance navigation form and the position, the company relate the information and so on, this way is the present websiteUses generally structure, on the one hand the reduced design, the development work load, simultaneously is more advantageous to later website maintenance and the renewal.
2nd, color uniformity: The way is maintains the stand main body color the consistency, only changes the partial color block, the merit is a unique color website can make the very profound impression to the human, because human's vision must be more sensitive than to the color the layout, easily forms the memory mark in the cerebrum.In the color uniformity, we emphasize are if the enterprise has own CI image, should better follow this image in the Internet, for audience under net surfer unanimous feeling, is more advantageous to enterprise image setting up.A suggestion selects 12 kind of main colors, several kind of auxiliary colors.
3, obtains the unification using the navigation: The navigation is a website important constituent, a splendid rich enterprise characteristic navigation will be able to make the profound impression to the human, for instance symbolized the shape will lie within in the navigation, or navigation design in entire website layout and so on to mention just a few, water-drop design strength in navigation, also will be able to design a splendid stand.
4, special element uniformity: In the website design, has the characteristic element individually (for example symbol, symbolic graph, partial design and so on duplicates the appearance, also can make the deep impression to the visitor.For instance the website structure in some on change, by the straight line becomes which the circular arc, the dark color embellish in bright color, color complement color and so on.
5, obtains the unification using the image: In the homepage image in the use must certainly really really, in particular some animations, in the homepage flood each kind of dispensable animation, but these animations basic have nothing to do with with this enterprise content! Inspects in the homepage earnestly the animation, useless erase! Here we said the use image obtains the unification, is in no way lays aside several animations in each page! But is took website structure part of partial images, according to the homepage content difference, match by the corresponding image or the animation, thus forms the page for the browsing the continuity.
6, obtains the unification using the background: Technically says, the homepage background including the background color and the background image two kinds, generally speaking, we does not advocate the use background image, but uses the background color or the color block.The reason is very obvious, first, the downloading speed, the background color downloading speed ignores, but the background image on has downloaded according to the image byte size, here need explanation is, if your background image quite is deep, then best sets at the background color for the deep tone (default background color is white, like this may very easy read in front the waiting browser downloading background picture time tinted writing, if because is in violation of the scenery, browser first its downloading, then downloading background picture; Second, demonstrates the effect, saw frequently the domestic some websites are equipped with the background image, either is company's workshop, the office block, either is the product picture, even is someone character's picture front, causes the writing to be very difficult to identify! For the human one kind of uncomfortable feeling, lets the human be unable very much to pause.In this, reminds you to pay attention: Effectively obtains the website unification and the specialized method using the background has following several kinds:
First, realized to is not all pictures all may take the background, in considered establishes website background image when asks you to pay attention;
second, the enhancement and the prospect light and shade contrast, namely either desalinates the background, indistinct may see then, either deepens the background, but front writing bright.
that what suits the homepage background? A good suggestion is company's symbol, the symbolic simple picture takes the background, and its desalination, causes the browsing while to read the website content to take down carelessly the company the symbol.Once a website background design made the profound impression to me: In the monochromatic background a website symbolizes comes between the enlargement to desalinate, in the first surface element also unceasingly duplicates this sign: If the submission push button shape designs the symbol sedulously form and so on, forms the unique element in the entire pages in the size, the light and shade and position echoing, has portrayed the website unique image well.
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three, the color matched in the
homepage most to be difficult to process also is the color matching question.How utilizes the simple color to express the richest meaning, manifests the enterprise image is the homepage designs the personnel to need to study, the exploration topic unceasingly.How carries on color matching is a knowledge, following some methods are I in the practice process experience, hoped can play certain reference role for you.
1, the utilization homochromy is the color: The so-called homochromy department, is refers to several kind of colors the position to be extremely close on 360° the appearance link, probably in 45° about or the identical color different brilliance several kind of color this kind of matching merit is easy enable the homepage color to tend to consistently, designs the novice regarding the homepage to have the very good model function, this kind easy to mold the homepage harmonious unification with the color way the atmosphere, the shortcoming is easy to create the page monotonous, therefore often uses partial joins the contrast color to increase the change, like partial contrast color picture and so on.This method does not lose is one design good method.
2, utilization contrast color or complementary color: The so-called contrast color, is refers to the appearance link close to be far, approximately in 100° about, visual effect bright, intense, but the complementary color is on the appearance link is distanced the farthest continuous cropping color, namely the close 180°, its contrast relations is most intense, the richest irritating quality, often causes the picture to be extremely prominent, this kind easy to mold the homepage effect with the color way which lively, the rhyme moves, with ease manifests, the positive source material website, the shortcoming is specially suitably easy to create the color the flower, in the use pays attention to the color use.

it is noteworthy that, above two kinds must pay attention to the main body color with the color way in the practical application the utilization, namely take one kind of or two kind of colors primarily, other colors as auxiliary, does not take several kind of color isometric use, in order to avoid creates the color the confusion.
3, use transition color: The transition color can unify mysteriously several kind of uncoordinated colors, uses the transition color in the homepage to be able reasonably to cause on your color matching technology a yet higher goal.Transition color including several forms: In two kind of color half-tones, the single color mix the nightfall, white, the ash carry on well distributed as well as in the single color mix in the same color to carry on well distributed and so on, you may own attempt mix, in later renewal, I meets the topic to introduce how uses the transition color.

four, page layout layout
generally speaking, the enterprise website home page layout quite is flexible, designs emphatically, in here I said the layout mainly refers to the page page layout layout.The small business website in page layout quite is generally simple, namely in a page fence type page layout layout, says from the typesetting layout angle, we also may design and so on the weight fence types, three fence types, the multi-fence type, does not wait for weight fence type, three fence types, multi-fence type and so on, but because browsers extra wide limited, generally not suitably designs three fence above layouts.
mainly is considers between the navigation, the required information and the main text layout relations in the page layout layout.Uses the crown laying aside essential information compared with many situations left side, but like the corporate name, the sign, the advertisement strip as well as the navigation bar, or place the navigation bar right flank are main text and so on, such layout structures clear, easy to use.Certainly, you also may attempt these layouts the change form, for example: About two fence type layout, one half is a main text, another one half is the vivid picture, the navigation; Or the main text does not wait for two fence type arrangement, through the background color discrimination, separately lays aside picture and writing and so on.Pays attention to the website design essence in the design which absorbs.

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