Now the homepage designer besides makes the page attractively, more and more pays great attention to “the user experience”, is must do “do not let the user ponder” the homepage, causes the website to achieve “the usability” truly.Visits unifies several year work experiences, discussed thickly this aspect some questions, encourage each other with everybody!
one, how did the people glance over homepage
first this book to explain how the surfer person glances over the homepage, this as if imagined with us has the very big disparity, because we thought “the user could stare at each homepage, carefully read the writing which we manufactured carefully, comprehended our page the organization way”, in fact the majority of time user looked the homepage on the elephant “the highway looked the billboard was same”, the time carefully has not read, certainly could not ponder attentively.Thus, we must be “the scanning” design.Achieves this spot to have to pay attention to following several points:
1, conforms to the user custom design as far as possible, lets the human accept the strange thing to need the price, only if we thought this price is must.
2, is more prominent in the page a more important thing, establishes the clear visual level.
3, may click the place must highlight, lets the human know obviously may click.
4, divides the page is clear about the definition region
5, abbreviation unnecessary writing
two, about the navigation design
navigation is obviously the website most important part, “if cannot find the direction in the website, the people cannot use your website”.Now the WEB navigation custom usage basically has formed, although also can continue to evolve, but the fundamental element produces: Website LOGO, the website column, returns to the main page, the search, the practical tool or the help.
website LOGO, is usually the page top left-hand corner, appears in the page visible level most important position, may adopt two ways: Enable it to become this page of most conspicuous contents, or lets it cover the page to possess other elements, the natural website LOGO design quality had the psychological influence to the human not to need to say.
website column, also calls the navigation bar, the stand level structure most top layer.The navigation bar may contain two levels of navigation every so often (next to pull menu way.Every so often the label design is the very good performance way which the navigation uses, Amazon.com develops nearly it the perfect condition.With when label way design navigation must pay attention to several points: When
1, enters the website, some label already selected;
2, the correct plan, the activation label page must be located in front of other label page;
3, the color discrimination, may let each column use the label color which one kind does not use, and uses this kind of color on the page other navigation element, lets their unified whole;
search function, if has provides the search function the website, must remember a simple formula: An input frame, a button, also have “Search” (search two characters, do not have to make too complex.For instance changes into “the search” “the search”, “the quick look”, “the fast search”, “the key words search” can let the user produce the ponder.If must for searches the frame to provide the option (reduction hunting zone certainly to want three to think, provides the option discretely, in order to provides by what way reasonably, but also has is must guarantee these options are indeed useful, otherwise can dampen the user psychology.
it is noteworthy that, very many websites arrived below two levels of pages, the navigation then could change torn to pieces, displayed at will.This question is extremely common, very difficult to find the good three levels of navigation the example.In fact, the user flower's time usual and is colored same on the first floor page on the top layer page time.Only if we from the very beginning on from the top carry on the navigation design, otherwise later will be very difficult to increase, also will be unable to say for certain to hold the uniformity very much.This meant we in discuss the main page in front of the color plan, has demonstrated website all latent ranks the navigation DEMO design is extremely important.Must achieve this spot, must the designer and the correlation plans the personnel to unify closely, the designer must know the entire station ahead of time the general picture and the detail content.
has point, the designer neglects frequently, is remembered adds a name for each page.Probably each corner has a street sign to be same, lets the driver know as necessary in where, doesn't need to ponder.The page name should appear in covers this page of contents the position, must be noticeable, in the majority situations, it should be this page biggest writing.
in brief, has the good guidance system website, can tell the user these informations: What website
is this? (Website LOGO
I on which homepage? Which (homepage name does the
this station main column have? Which (navigation column detailed list does
I have in this level to choose? (Page navigation
I in guidance system what position? (In page “you in here” how instruction mark
do I search?
three, designs
about the main page first to have to acknowledge that, the main page does not control by us.Because each people all have a view, if must make each people to be all pleased, then the most outstanding main page design is also unable to achieve.Therefore designs time the main page must do compromised inevitably some.But has a matter not to have to forget - - the transmission overall image, namely may let the human feel this station does any.Quicker better, clearer better.When therefore the browsing enters the main page, we very take the trouble (several seconds to let human understand tells him four questions: What website
is this? In
website some what? What
can you make in here?
why you in here, but is not in its other place? How does
that transmit these informations:
1, the slogan, namely approach website LOGO the place.A fining, the individuality, the vivid slogan may let the human associate the website immediately the content.But also has the exception, if some company's brand had achieved the widely known situation, may abbreviate the slogan.
2, welcome advertisement, namely to the website brief description, demonstrated in the main page most important position that, does not need to roll the screen to be able to see.Should
3, start from where? After enters a new station, after browsing rapid scanning main page, should know clear that,If
wants to search, may start from here.If
wants to scan, may start from here.If
wants to scan the home station most splendid content, may start from here.
when designs the main page, pays attention to several questions: The
main page navigation may be a little different with the subordinate navigation, but must have to have in the content and the visual consistency.
may not need to pull the frame not to use, because that is the hideaway information.
does four, how solve to designs debates unceasingly - - the usability to test
which the -- major part company has not done to design debates unceasingly, as if is permanent and the also extremely poignant matter.Solves this problem, every so often, is the boss or boss is decided by, “how did boss say the type on how the type”.
may carry on “the usability test” actually to the website, in addition, does not have better means.Argues only can waste the time and team's energy, but will discuss through the test to wrong shifts effectively to any, any on invalid, easier to relax the argument, the break deadlock.Moreover tests can let us see the user the power, the understanding, the reflection difference, thus lets us not be able again to persist thought the user the idea and our idea are same.
If wants to establish an outstanding website, certainly must test, tests a user to compare does not do tests good one time, earlier tests a user to feel better finally tests 50 users! This selects us to do are not many, domestic also as if does not take this spot.The network company to the procedure flow test must generally compared to important many which looked to the contact surface experience test.How does
that test?
1, all may test in project each advancement, not project conclusions and so on necessity.Project initial time, must some people (project person in charge or designer, or multi-people discusses, designer displays uses the team the collective skill, the experience, the creativity and the judgment founds some editions (even if is a very rough edition, then observes the human gate carefully to its view and the application method.
2, each turn test ideal user quantity is three, most four.The first three users possibly can meet nearly all most obvious questions, moreover must make several turns more importantly the test, revises the question promptly.Here explains, the test user is nearly any understood surfer the human all may, not necessarily want to want to tally with the website goal crowd.
3, the test facility, only needed an office to meet the conference room, two chairs, a computer, a camera (may screen transcribing software replace may.We may pass to a nearby office the camera signal (even a small place in, in order to development group to but each people all can carry on the observation not to be able to disturb the test user.
4, anybody all may initiate the test.Anybody all may observe the test.
5, test project:
“understands” the test.Is lets the test user see the website, then looked whether they did understand this website, understands the website the goal, the value position, the organization way, the movement way and so on.
essential duty test.Let the user complete some tasks, how then observes them is does.
also has plants “the test” succinctly the way, has completed a page, immediately gives others to look, looked whether they did understand, certainly this kind of we have all achieved, ha-ha! How does
deal with the issue which the test appears?
1, to question classification.Reviews everybody to see the question, decides these need revision.In the
test possibly appears several questions:
user not clear concept.They look the website and the page, either did not know the website said any, either understands the errors.
they cannot find the phrase which oneself wants.This meant we organize the content and the classification does not conform to user's custom, or does not have the name appearance which they expected.The
content too were many.Sometimes, they must look content in above, but they cannot find.This needs to reduce the page disturbance, needs to see them the content establishment is striking, lets them from the visible level prominent.
2, solves the problem.Through the test, stands in the user angle looked own work, such experience can provide the brand-new solution frequently for the question, or may let us have one kind of new judgment to look at the original question.The team does not need to achieve consistently to the perfect solution, so long as the confirmation next step made any to be possible.
is worth declaring, the success homepage needs the ingenious balance, a small change all possibly brings not the small influence.Sometimes, the true challenge is not a question which how we do revise us to discover, after but is revises these questions, simultaneously did not destroy already the normal operation the part.Specially, when adjusts some part highlights, other content importance reduces.
in brief, we must make one “well” the homepage:
-- lets the user makes any in our website, maximum limit understood the simple
-- telling user wish knew
-- reduces step
-- flowered thoughts
-- to know as far as possible which questions the user does have, and gives explains
-- is the user provides assists
-- easily to restore
-- from the mistake like to have not definite, must remember apologizes
to the user

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